- measuring success
- building follow-up programs
- developing database marketing campaigns.
Since launching our partnership with AIM, our closing ratio on sales business has doubled to over 16%, and our store has gone from #41 to #17 in national sales rank. Our ROI has gone up, and our cost per sale has gone down. I know what is happening with every lead that comes into my store – I don’t need a Save-A-Deal meeting anymore. Most importantly, the AIM process gives me accurate, detailed, and complete metrics that I can see in real-time to gauge my progress and make corrections instantly – not wait until the end of the month to figure out what went wrong. It allows me to determine who on my staff is working leads properly and who isn’t.
Butch Otey, GM of Lindsay Volkswagen of Dulles, Sterling VA