Counter New-Vehicle Retail Sales Decline by More Effectively Using Your CRM

According to J.D. Power retail, sales of new vehicles for May is expected to only reach 1,013,700 units, a 20.9% decrease compared with May 2021.  The new-vehicle inventory situation has not materially changed, but dealers can find opportunities in their CRM if they know where to look.

Here are steps to identify opportunities in your CRM:

  • Review prospects that are actively communicating with your staff.  
  • Increase manager involvement.
  • Confirm scheduled appointments.
  • Review planned interactions and follow-up on missed steps.

Managing your CRM will provide unlimited opportunities as long as your staff correctly records UPs. 

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